A content management system supports you in working with your website content. With the right CMS, all work steps required for a successful online presence can be mapped, from the creation and publication of the content to the use of conversion tools. In the following article you can find out what this means in detail and what …
Content Management System – definition and examples Read More »
Social media have established themselves as communication platforms of modern times. Communication does not only take place between individual, private users, but also between private users and companies. Companies can use the contact to create customer loyalty and strengthen customer trust. Social media monitoring helps to keep an eye on these social interactions with your company. The more careful …
Checklist: Daily social media monitoring in just 10 minutes Read More »
Finding your own content among the top offers from Google and Co. in search queries means: delivering the right content to the right person at the right time and in the right place. – And that is also the credo in modern marketing. Inbound in particular has always worked according to this principle. But meanwhile a lot of …
One thing we noticed early on and often: Searching the web has changed and continues to do so. Away from rigid keywords and towards thematically relevant, insightful content. The preferences of the users are always in focus. There are many different tools that can be used to perform better SEO controls. Among other things, Google and its Search Console. In …
SEO control: Google Search Console integration with HubSpot Read More »
Inbound marketing requires e-mails: Personas and target groups can only be addressed easily and specifically with digital messages. This will help you build trust and generate new customers. Most marketers believe in the power of the content of their emails. But in addition to the text, it is important to remember that design is just as important for …
Email Marketing: That’s why good email design is a strength! Read More »
How much of my content is duplicated on the internet? – Anyone who asks this question not only contributes a valuable part to the SEO quality of their own website, but also avoids losses in search engine rankings. When websites are indexed by search engines, duplicate content is a major hurdle and gives your website a poor …
For a clear and structured operation of their own website, companies prefer to use appropriate content management systems. These support content creation, management and archiving without requiring in-depth programming knowledge. A large number of different system solutions are available for this purpose. The best known include WordPress and the HubSpot CMS hub. Experience has shown that the first choice …
Moving WordPress: How to migrate from WordPress to HubSpot Read More »
Surely you generate traffic on your website. Important questions about this are: What happens to visitors who arrive there? What is your intention in dealing with these potential leads? Should prospects just look around? Would you like to generate qualified leads, which then develop into customers through email contact and marketing automation? Do you have an inbound strategy? What about mobile …
How to optimize your landing page for lead generation Read More »
Businesses are increasingly acting as problem solvers and are intensively involved in the planning, creation and distribution of targeted content. This is precisely tailored to target groups, for one simple purpose: With the targeted content, companies adapt to new, changing customer needs. Potential customers expect to find expertise on their problems online. That’s why helpful content is at …
Developing a content marketing strategy – we’ll show you how it’s done! Read More »
New forms of cooperation that are no longer tied to one location are emerging. Increasingly, they also go beyond company boundaries. Due to increasing globalization and the increased use of IT technologies, working in virtual teams is becoming more and more important. This demands a lot from managers in particular. This is how the successful management of virtual teams works : Today, companies …
LEADING VIRTUAL TEAMS: 6 SUCCESS FACTORS AND 3 BASIC MISTAKES Read More »
