5 APPROACHES HOW COMPANIES MASTER THE CHALLENGES OF DIGITAL TRANSFORMATION

5 APPROACHES HOW COMPANIES MASTER THE CHALLENGES OF DIGITAL TRANSFORMATION

When it comes to digitization, there are both pioneers and companies that have still not recognized the importance of acting quickly. Almost 37 percent of employees in German companies react with uncertainty when it comes to establishing digital processes and digital change  .  A guide for companies in transition So what is the current status of digital transformation and …

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DIGITAL TALENT GAP: HOW DO COMPANIES DEVELOP DIGITAL TALENT?

DIGITAL TALENT GAP: HOW DO COMPANIES DEVELOP DIGITAL TALENT?

Advancing digitization is a challenge for companies: if you want to successfully master the digital transformation , you need digital talent. A deficiency, on the other hand, hinders the company’s own transformation processes, causing companies to lose their competitive advantage. Read how companies can close the digital talent gap without replacing the entire workforce. The digital talent gap …

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ACHIEVING MORE TOGETHER: 4 WAYS TO INCREASE EMPLOYEE ENGAGEMENT

ACHIEVING MORE TOGETHER: 4 WAYS TO INCREASE EMPLOYEE ENGAGEMENT

As a leader, it is largely your responsibility to keep the team happy. A high level of employee satisfaction brings many advantages, such as a better working atmosphere and a higher return on investment, because motivated employees perform better. Module 4 of the Squared Online Course also focuses on leadership, especially: involving others. You will learn how a …

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DATA-DRIVEN STORYTELLING: HOW CAN STORIES BE TOLD WITH BIG DATA?

DATA-DRIVEN STORYTELLING: HOW CAN STORIES BE TOLD WITH BIG DATA?

Every story needs a hero. This can also be applied to Big Data. Because big data not only means discovering connections, making predictions and justifying decisions, but can also mean: telling a story. We have summarized the basic principles of data-driven storytelling : What is data-driven storytelling? Stories fascinate us today just as our ancestors did thousands of years ago. people …

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BIG DATA STRATEGY AS A SUCCESS MODEL FOR ALL INDUSTRIES?

BIG DATA STRATEGY AS A SUCCESS MODEL FOR ALL INDUSTRIES?

Big data seems to be both a blessing and a curse. Opportunities for growth and the potential for destruction are blurred in the sea of ​​data into a sometimes uncontrollable mass. But shouldn’t the simplified access to relevant company data bring more security to modern business planning? In 7-10 minutes of reading time, our article should provide an overview …

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HOW-TO: HOW TO USE AI PRODUCTIVELY IN DIGITAL MARKETING

HOW-TO: HOW TO USE AI PRODUCTIVELY IN DIGITAL MARKETING

Artificial intelligence (AI) is on everyone’s lips in areas such as transport, health and public administration, but how can it actually be used in digital marketing? The combination of technologies makes it possible for machines to carry out cognitive functions that are otherwise reserved for humans. With the help of artificial intelligence, which carries out analyzes based …

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10 TIPS FOR A SUCCESSFUL INBOUND MARKETING STRATEGY

10 TIPS FOR A SUCCESSFUL INBOUND MARKETING STRATEGY

The change in media use has heralded a change in strategy in digital marketing . Put simply, the result is: inbound is in, outbound is out. We will show you why inbound marketing is becoming more and more relevant on the Internet and how you can establish a successful inbound marketing strategy in your company. What is inbound marketing? “The Internet …

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