marketing leadership

Content Management System – definition and examples

Content Management System - definition and examples

A content management system supports you in working with your website content. With the right CMS, all work steps required for a successful online presence can be mapped, from the creation and publication of the content to the use of conversion tools. In the following article you can find out what this means in detail and what …

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Checklist: Daily social media monitoring in just 10 minutes

Checklist: Daily social media monitoring in just 10 minutes

Social media have established themselves as communication platforms of modern times. Communication does not only take place between individual, private users, but also between private users and companies. Companies can use the contact to create customer loyalty and strengthen customer trust. Social media monitoring helps to keep an eye on these social interactions with your company. The more careful …

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Email Marketing: That’s why good email design is a strength!

Email Marketing: That's why good email design is a strength!

Inbound marketing requires e-mails: Personas and target groups can only be addressed easily and specifically with digital messages. This will help you build trust and generate new customers. Most marketers believe in the power of the content of their emails. But in addition to the text, it is important to remember that design is just as important for …

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Moving WordPress: How to migrate from WordPress to HubSpot

Moving WordPress: How to migrate from WordPress to HubSpot

For a clear and structured operation of their own website, companies prefer to use appropriate content management systems. These support content creation, management and archiving without requiring in-depth programming knowledge. A large number of different system solutions are available for this purpose. The best known include WordPress and the HubSpot CMS hub. Experience has shown that the first choice …

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How to optimize your landing page for lead generation

How to optimize your landing page for lead generation

Surely you generate traffic on your website. Important questions about this are: What happens to visitors who arrive there? What is your intention in dealing with these potential leads? Should prospects just look around? Would you like to generate qualified leads, which then develop into customers through email contact and marketing automation? Do you have an inbound strategy? What about mobile …

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Developing a content marketing strategy – we’ll show you how it’s done!

Developing a content marketing strategy - we'll show you how it's done!

Businesses are increasingly acting as problem solvers and are intensively involved in the planning, creation and distribution of targeted content. This is precisely tailored to target groups, for one simple purpose: With the targeted content, companies adapt to new, changing customer needs. Potential customers expect to find expertise on their problems online. That’s why helpful content is at …

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LEADING VIRTUAL TEAMS: 6 SUCCESS FACTORS AND 3 BASIC MISTAKES

LEADING VIRTUAL TEAMS: 6 SUCCESS FACTORS AND 3 BASIC MISTAKES

New forms of cooperation that are no longer tied to one location are emerging. Increasingly, they also go beyond company boundaries. Due to increasing globalization and the increased use of IT technologies, working in virtual teams is becoming more and more important.  This demands a lot from managers in particular. This is how the successful management of virtual teams works : Today, companies …

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5 APPROACHES HOW COMPANIES MASTER THE CHALLENGES OF DIGITAL TRANSFORMATION

5 APPROACHES HOW COMPANIES MASTER THE CHALLENGES OF DIGITAL TRANSFORMATION

When it comes to digitization, there are both pioneers and companies that have still not recognized the importance of acting quickly. Almost 37 percent of employees in German companies react with uncertainty when it comes to establishing digital processes and digital change  .  A guide for companies in transition So what is the current status of digital transformation and …

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DIGITAL TALENT GAP: HOW DO COMPANIES DEVELOP DIGITAL TALENT?

DIGITAL TALENT GAP: HOW DO COMPANIES DEVELOP DIGITAL TALENT?

Advancing digitization is a challenge for companies: if you want to successfully master the digital transformation , you need digital talent. A deficiency, on the other hand, hinders the company’s own transformation processes, causing companies to lose their competitive advantage. Read how companies can close the digital talent gap without replacing the entire workforce. The digital talent gap …

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