Finding your own content among the top offers from Google and Co. in search queries means: delivering the right content to the right person at the right time and in the right place. – And that is also the credo in modern marketing. Inbound in particular has always worked according to this principle. But meanwhile a lot of …
In SEO , machine learning is often seen as a further development of the already complex search algorithm. With the help of automated processes, the user should be shown the best search result. But that’s just one aspect that webmasters will have to consider in the future. There is also the danger that the competition will pull away with self-learning programs. …
HOW WILL MACHINE LEARNING CHANGE SEO IN THE FUTURE? Read More »
More than every second person has already used a digital language assistant This was the result of a current representative survey by Kantar TNS on behalf of the Federal Association of the Digital Economy (BVDW) eV The most popular among German online users are the Google Assistant , followed by Siri , Cortana and Amazon’s Alexa . Their users tend to be young and predominantly male. It is interesting in this context …
VOICE SEARCH SEO: HOW TO OPTIMIZE CONTENT FOR VOICE SEARCH? Read More »
Hyperlocality is a fairly new term in marketing. How did you come to the decision to deal with this topic? I have been working in online marketing since 1999 and have always dealt a lot with lead generation and affiliate marketing . It was always about selling a product. Over the years I’ve noticed that the companies we work for …
WHAT DOES HYPERLOCAL MARKETING MEAN FOR COMPANIES? Read More »
At the right time, in the right place, with the right offer: Hyperlocal marketing measures can boost offline and online sales. Expert Daniel Richter from DAC Group Germany gives you 10 hyperlocal marketing tips on how to develop successful campaigns to generate more leads for your local business. Hyperlocal marketing is relevant to almost every business …
With structured data, site operators can provide the Google bot with further information that enables the search engine to better classify the websites and thus display them more accurately for specific search queries. We give you tips on how to best use rich snippets, rich cards, featured snippets and the Google Knowledge Graph for your business. …
HOW STRUCTURED DATA HELPS TO ATTRACT MORE ATTENTION IN GOOGLE SEARCH RESULTS Read More »
A website relaunch serves to fundamentally revise your website. The artaxo SEO experts will explain when such a relaunch really makes sense and how you can avoid possible risks . Reasons for a website relaunch With a website relaunch, you have the opportunity to thoroughly revise your own website: from the website design to the page architecture and …
What does an SEO manager actually do? Although search engine optimization is “only” a part of online marketing, the areas of responsibility are quite diverse. In addition, SEO is constantly evolving, which always brings with it new tasks and requirements. The tasks of the SEO manager can be divided into the following areas: Analytics: As an SEO manager, …
In April of this year, Google rolled out the Mobile First Index in response to the increasing use of mobile devices. This means that the importance of mobile-optimized websites has once again increased. Louisa Wanjek from artaxo GmbH summarizes the Mobile First Index and gives nine tips for mobile website optimization. What is the Mobile First Index? The Mobile …
MOBILE FIRST INDEX: OVERVIEW AND 9 HELPFUL SEO TIPS Read More »
A lot has happened again this year in the SEO and content marketing world. The online marketing agency artaxo reviews the most important developments and presents the 10 SEO and content marketing trends for 2019. SEO trends 2019: This will keep the industry busy over the next year Many of the topics from last year will remain relevant …
DIGITAL MARKETING TRENDS IN 2019: WHAT WILL BE IMPORTANT? Read More »
