SEO

SEO control: Google Search Console integration with HubSpot

SEO control: Google Search Console integration with HubSpot

One thing we noticed early on and often: Searching the web has changed and continues to do so. Away from rigid keywords and towards thematically relevant, insightful content. The preferences of the users are always in focus. There are many different tools that can be used to perform better SEO controls. Among other things, Google and its Search Console. In …

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DATA-DRIVEN STORYTELLING: HOW CAN STORIES BE TOLD WITH BIG DATA?

DATA-DRIVEN STORYTELLING: HOW CAN STORIES BE TOLD WITH BIG DATA?

Every story needs a hero. This can also be applied to Big Data. Because big data not only means discovering connections, making predictions and justifying decisions, but can also mean: telling a story. We have summarized the basic principles of data-driven storytelling : What is data-driven storytelling? Stories fascinate us today just as our ancestors did thousands of years ago. people …

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BIG DATA STRATEGY AS A SUCCESS MODEL FOR ALL INDUSTRIES?

BIG DATA STRATEGY AS A SUCCESS MODEL FOR ALL INDUSTRIES?

Big data seems to be both a blessing and a curse. Opportunities for growth and the potential for destruction are blurred in the sea of ​​data into a sometimes uncontrollable mass. But shouldn’t the simplified access to relevant company data bring more security to modern business planning? In 7-10 minutes of reading time, our article should provide an overview …

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HOW-TO: HOW TO USE AI PRODUCTIVELY IN DIGITAL MARKETING

HOW-TO: HOW TO USE AI PRODUCTIVELY IN DIGITAL MARKETING

Artificial intelligence (AI) is on everyone’s lips in areas such as transport, health and public administration, but how can it actually be used in digital marketing? The combination of technologies makes it possible for machines to carry out cognitive functions that are otherwise reserved for humans. With the help of artificial intelligence, which carries out analyzes based …

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10 TIPS FOR A SUCCESSFUL INBOUND MARKETING STRATEGY

10 TIPS FOR A SUCCESSFUL INBOUND MARKETING STRATEGY

The change in media use has heralded a change in strategy in digital marketing . Put simply, the result is: inbound is in, outbound is out. We will show you why inbound marketing is becoming more and more relevant on the Internet and how you can establish a successful inbound marketing strategy in your company. What is inbound marketing? “The Internet …

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THE HOTTEST DIGITAL TRENDS OF 2022: WHERE IS THE BEST PLACE TO PUT MY CONTENT?

THE HOTTEST DIGITAL TRENDS OF 2021: WHERE IS THE BEST PLACE TO PUT MY CONTENT?

Your marketing strategy is in place – but how do you get fresh and sharable content? And where is the best place to share it? In this article you will find out what makes good content stand out, especially in times of Corona and post-Corona. We give you an overview of digital marketing trends 2021 and present some …

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HOW TO: DEAL SKILFULLY WITH NEGATIVE COMMENTS ON THE INTERNET

HOW TO: DEAL SKILFULLY WITH NEGATIVE COMMENTS ON THE INTERNET

Where there is light, there is also shadow! As a Marketing Manager, you do your best every day to let your business grow, to offer content with added value and to be positive overall. Unfortunately, not everyone on the Internet sees it that way, which is why there are always negative comments, criticism and sometimes real hatred …

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LOCAL SEARCH ENGINE OPTIMIZATION – SEARCHED AND FOUND BY LOCAL CUSTOMERS

LOCAL SEARCH ENGINE OPTIMIZATION - SEARCHED AND FOUND BY LOCAL CUSTOMERS

Every day , consumers search online to find local businesses near them. You search, navigate and find with Google. The  number of search queries is  growing steadily as digitization progresses . Companies that mainly serve local customers or want to be found by potential new customers on the Internet must therefore also appear in the local search results. In addition, Squared Online has …

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CONTENT MARKETING & SEO – THIS IS HOW A GOOD STRATEGY SUCCEEDS

CONTENT MARKETING & SEO - THIS IS HOW A GOOD STRATEGY SUCCEEDS

Good content, effectively optimized. Content marketing and SEO can work together successfully – just how? How do new Google ranking factors affect content marketing? The interaction of content marketing & SEO Content marketing is on everyone’s lips and by constantly improving their algorithms, search engines can interpret the content of a page better and better. Search engine optimization (SEO) is not …

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